Be. is the world's first electric toothbrush that doesn't rely on batteries, drawing power solely from manual friction at its base. the concept was to translate the power of sustainability by seamlessly integrating eco-friendly materials with the robustness of an electric toothbrush, all wrapped in a product that surpasses anything you'll find on the market.
We've chosen materials that embrace the principles of the circular economy, making every aspect, from printing to finishing, compostable or reusable for alternative storage purposes. The product's sleek and simple design has inspired a packaging concept that exudes understated elegance, capturing the consumer's attention effortlessly among its competitors on store shelves.

Company: Quarto101 
Client: Goodwell