Jooah is a 100% natural toothpaste inspired by Ayurvedic medicine, crafted exclusively from plant barks, leaves, seeds, and roots to provide gentle and effective dental care. The name Jooah derives its playful charm from the delightful English pronunciation of its primary ingredient – Juá. Its branding is characterized by a light and airy aesthetic, drawing inspiration from the rounded, pearly contours of teeth in its logo as well as the soothing green hues of nature throughout its visual identity and packaging.

Company: Quarto101 
Client: Jooah